After the successful release of the digital series "GVBOYS: Pangmalakasang Good Vibes" and "Ang Babae sa Likod ng Face Mask," Puregold Channel is set to premiere "52 Weeks," the first-ever Filipino series made for Tiktok.

’52 Weeks’
features rising
new talents
Queenay and Jin
’52 Weeks’ features rising new talents Queenay and Jin Macapagal.

The 36-episode series was directed by Lemuel Lorca and produced by award-winning filmmaker Chris Cahilig. It features rising new talents such as Queenay, a Tiktok superstar with 12.3 million followers, and Jin Macapagal, the first Ultimate BidaMan winner of "It's Showtime." Derick Lauchengco, the reigning Misters of Filipinas Second Prince, and Herbie Cruz, a Tiktok personality with more than 700 thousand followers, are also part of the series.

"Super happy po ako na naging part ako ng series na 'to," Mercado gushes. "Knowing na ito po ang kauna-unahang Filipino Tiktok series, I feel honored to be cast as leading lady!"

She then tells all her followers on Tiktok, "Para sa inyo po ang nakakakilig na series na ito! Sana po manood kayong lahat at patuloy na sumuporta sa akin."

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Set on the picturesque island of Cagbalete in Mauban, Quezon, 52 Weeks follows the story of Mina, a bubbly and hopeless romantic who's a certified NBSB (No Boyfriend Since Birth). Determined to give Mina the love life she's been missing out on, her best friends Chem and Eya decide to look for the perfect boyfriend for her within 52 weeks.

Puregold President Vincent Co explains how Puregold Channel, their brainchild, came to be, "As online content continues to flourish, we want to further drive Puregold "retailtainment" and connect with customers, old and new.

"Puregold Channel is our platform for showcasing fresh and relevant stories. And launching this first-ever TikTok series in the country is another groundbreaking move that we're proud of," Co adds.

The channel promises a riveting love story beginning July 27 on Puregold Channel on Tiktok @puregoldph.