TECHNOLOGICAL innovation, research in design and performance in "The Art of Braking" is highlighted in an engaging exhibition about brakes, scheduled at the Museo delle Culture (Mudec) in Milan from Sept. 6 to 18, 2022. The exhibit narrates the industrial history and iconic products of Brembo in an immersive multimedia experience conceived and produced by Brembo and Balich Wonder Studio.

The exhibition is part of the artistic and cultural program of the Mudec, a place for dialogue about contemporary topics through visual, performing and sound arts, design and costume. With this first exhibition project, in the spaces that once housed the former Ansaldo industrial complex, Brembo retraces the stages of an entrepreneurial adventure that, over the years, has made the historic company from an excellence of the Italian know-how, capable of combining technology and design.

Through interactive installations, light design and videos, the visitors will be led to the discovery of the shapes, materials, colors, style, and evolution of braking systems such as calipers, discs and pads in a fascinating journey that sets off from the company's origins, and includes the most important challenges of the future, such as sustainability and electric mobility.

Brembo has always combined performance and design, making the brake a distinctive object and a forerunner of the evolutions in the sector and beyond. In the exhibition, history and products come together in an exhibition divided into eight thematic sections — origin and birth, races, research, style, design, the world, the future — with a series of installations between past and future.

Get the latest news
delivered to your inbox
Sign up for The Manila Times’ daily newsletters
By signing up with an email address, I acknowledge that I have read and agree to the Terms of Service and Privacy Policy.

The exhibit visitor will be able to experience the thrill of a car or motorbike race, thanks to special tubes that recreate the sound experience of a racetrack; "enter" the shapes of brake discs through cones of laser lights; get immersed in a kinetic installation of over 300 colored brake calipers; marvel at a one-piece Formula 1 caliper that, from a single piece of aluminum, comes to life as a true sculpture; or get lost in an "infinity room" generated by the reflective surface of the "greentive" disc, which creates an unexpected and infinite environment.

Special attention is also paid to products that have led Brembo to win the most prestigious design awards. The company is the first component manufacturer to have won the Compasso d'Oro, the world's oldest and most prestigious industrial design award, in 2004, with its carbon ceramic braking system for road cars, and in 2020 with the Formula E brake caliper. Brembo also received the Red Dot Award: Product Design 2019, the world's most coveted and authoritative design award.