This August, Toby's Sports — the largest multi-brand sports retailer in the Philippines — jumpstarted its latest round of growth with the opening of three new store locations.

The new stores hold deep significance to Toby's Sports as they came on the heels of a global pandemic that forced many local and international retailers to close physical stores across the country.

Quorum International Inc. Founder Bobby Claudio, Head of Marketing and Customer Experience Andrea Tan, Chairman and CEO Jojo Claudio, and Head of Store Operations and Franchise Development William Llaguno are joined by SM Cabanatuan Mall Officials and special guest actor Rocco Nacino at the opening of Toby’s Sports SM Cabanatuan.
Quorum International Inc. Founder Bobby Claudio, Head of Marketing and Customer Experience Andrea Tan, Chairman and CEO Jojo Claudio, and Head of Store Operations and Franchise Development William Llaguno are joined by SM Cabanatuan Mall Officials and special guest actor Rocco Nacino at the opening of Toby’s Sports SM Cabanatuan.

"We are excited to open new stores after putting our expansion plans on hold because of the pandemic," Toby Claudio, president of Quorum International Inc. (QII), the parent company of Toby's Sports, said.

"Helping Filipinos become champions through sports and an active lifestyle has always been our advocacy, and it's never been as relevant and important as it is now. There is a strong resurgence of sports participation, and the reopening of sports facilities allows us to continue to bring the power of sports and fitness to millions of Filipinos nationwide."

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The three new Toby's Sports stores are located in SM Lipa, SM Grand Central Caloocan and SM Cabanatuan. Opening three stores in consecutive months signals the company's determination to pick up where it left off and continue strengthening its footprint, now totaling 58 stores across the country.

Omnichannel strategy

Besides the new store openings, Toby's Sports continues to grow its eCommerce business (www.tobys.com), which saw significant growth during the pandemic.

In addition to its own eCommerce site, Toby's Sports has strengthened its multi-channel approach by opening its own malls in the Lazada and Shopee marketplaces and e-commerce storefronts for its affiliate brands runnr (www.runnr.com.ph) and urbanAthletics (www.urbanathletics.com.ph).

Racquet stringing service is available across all the brand’s branches.
Racquet stringing service is available across all the brand’s branches.

Toby's Sports plans to further grow and future-proof its retail business by moving towards an omnichannel strategy, introducing services and innovations that will allow its customers to have a seamless experience across all its sales channels. These include offering a Click & Collect option on its eCommerce site that will enable customers to order from tobys.com and have the option to pick up their orders from their preferred store.

"This kind of shopping flexibility is the best way we can leverage our large network of stores. And with our renewed focus on customer experience, it will really make purchasing and returning products from our online stores even faster and more convenient," Claudio promised.

Franchising

With the opening of Toby's Sports SM Lipa and Toby's Sports SM Grand Central, both of which are under the growing franchise business, Toby's Sports brings its total of franchise stores to 20, making up over 30 percent of the retail chain's total stores in the country.

Toby's Sports, which in 2019 received Hall of Fame status as Most Outstanding Filipino Retailer from the Philippine Retailers Association (PRA) after winning its second Outstanding Filipino Franchise Award from the Philippine Franchise Association, sees its franchise business as key to its mission to maintain its status as the No. 1 sports retailer in the country.