Love, Bonito launches first-ever brand merchandise with ‘Come Into Your Own’ tagline.
Love, Bonito launches first-ever brand merchandise with ‘Come Into Your Own’ tagline.

Love, Bonito, Southeast Asia's largest omnichannel womenswear brand, marks its 12th year with a brand refresh and new tagline 'Come Into Your Own.' This refresh seeks to be an inspiration for women to find strength through adversity, to achieve and realize their fullest potential.

Customers can look forward to this month-long celebration with various initiatives including the launch of the brand's first-ever collection of brand merchandise, global giveaways, and LBCommunity+ member-exclusive perks.

The brand refresh will be rolled out on multiple online and offline platforms and a Come Into Your Own video series will also be released on Love, Bonito's relaunched YouTube channel, to drive meaning through visual storytelling.

"Our refreshed tagline 'Come Into Your Own' encompasses a powerful message we want to instill in every woman. Over the past 12 years, I've watched the brand grow from its infant stages, celebrated many firsts and watched it blossom onto the international stage. As we move into the next chapter to create an empowering female ecosystem for the world, we want to inspire women to embrace their personal journey of self-discovery and be empowered by their unique stories," said Rachel Lim, co-founder of Love, Bonito.

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Inspired by the nature of flowers blooming in their own time, the campaign is represented by various flora as a visual motif juxtaposed against the stories of real women.

A total of five flowers have been chosen to represent the journeys of five renowned women across Singapore, Philippines, Malaysia, and the United States. Each woman was chosen for their embodiment of positivity and strength, diversity and courage, rebirth and resilience, freedom, and femininity.

As part of the brand refresh, customers can get their hands on Love, Bonito's exclusive brand merchandise, which subtly features the 'Come Into Your Own' tagline. The limited edition range includes a crew neck tee, baseball cap and pullover suitable for everyday wear.

Finally, LBCommunity+ members who spend a minimum of $90 in a single-receipt online until September 10 can redeem Love, Bonito's customised reusable film camera and floral themed stickers.

Visit to create an account and become a LBCommunity+ member.