THE Manila Times won the Philippine Outstanding Brand of the Year in the media category award during the 6th Outstanding Men and Women of the Philippines and Philippine Outstanding Brand of the Year ceremonies Saturday in Greenhills, San Juan City.
The Times Chairman and CEO Dante "Klink" Ang 2nd accepted the award for the country's oldest English daily newspaper.
Other media category awardees were the SMNI and Net 25.
Public Attorney's Office Chief and Times columnist Persida Rueda-Acosta accepted her second award in six years as one of Most Outstanding Men and Women in the Philippines.
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Nunungan, Lanao del Norte Mayor Marcos Mamay earned his first award as one of Most Outstanding Men.
Awardees from the entertainment, media and broadcast industries include Ken Chan, Teejay Marquez, Jane de Leon, Jak Roberto, Kim Rodriguez, Gerald Santos, Maricel Soriano, Mel Martinez, William Martinez, John Nite, Sephie Francisco, Jmko Manguba, William Thio, Evangeline Pascual, Maridol Rañoa-Bismark, Eton Concepcion, Fernan de Guzman, Pilar Mateo, Sunshine Dizon, Kelvin Miranda, David Chua, Ray An Dulay, Romm Burlat, Ina Alegre (who is now mayor of Pola, Oriental Mindoro), Wacky Kiray, Vince Tañada, Chino Philyang and Arjo Atayde.
Awardees from the beauty and fashion industry were Herlene Nicole Budol, Joel Cruz, Mitch Lucas, Daphne Chloe Villamor, Wilbert Tolentino, Anna Lisa Amar Eugenio, Betty Aw, Andrew Badiola, Michael Cinco, Riza Dormiendo and Ali Forbes.
Awardees from business included Andrea Shine Talladfer Agaton and Essah Hambali.
Headed by Richard Hiñola as philanthropic advocacy for his Best (Beauty, Empowered people, Style, Tourism) Magazine, the Outstanding Men and Women of the Philippines and Philippine Outstanding Brand of the Year have honored countless Filipinos for their contributions in easing the plight of the less privileged in society or their leadership in the many aspects of nation-building.
The awardees were chosen based on power and influence, gauging their contributions to society and the nation, the advocacies they initiated or have taken active participation of which serve as an inspiration to others.
Branding, meanwhile, deals with core values of the product, entity or service, and how the brand is projected to its clientele in the marketplace.