ONE of the dominant players in the global TV industry and a leading consumer electronics brand presented its latest innovations at IFA 2022 in Berlin, Europe's largest trade show for consumer electronics and home appliances.

The latest products exhibited by TCL Electronics included the new flagship Ray Danz soundbar, an XL Collection of Mini LED and QLED TVs in Europe, and newest "A energy class" washing machines.

TCL also showcased its latest sports sponsorships and sustainability commitments. Through continuous innovation and investment in developing new technologies, TCL keeps growing and expanding the potential to transform more aspects of everyday life and bring never before imagined value to a huge and diverse customer base all over the world.

TCL is now the No. 2 LCD TV brand globally and holds the top position in many key markets. Meanwhile, TCL's smart TVs are in the Top 5 by market share sales volume in more than 20 countries and regions. As a leading consumer electronics company and one of the world's best-selling brands, TCL is committed to deliver even more innovative premium TVs to consumers.

At IFA, TCL raised the benchmark for the premium home theater experience by showcasing the EISA Premium Mini LED TV C835, an all-round 4K Mini LED TV, with amazing picture quality paired with Dolby Atmos for immersive sound. To bring the cinema into homes and offer a wider immersive experience, TCL went a step further with Europe's first TCL 98-inch QLED TV and the introduction of its latest XL Collection TV to Europe.

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In audio, TCL introduced the newest flagship X937U soundbar with exclusive Ray Danz technology, alongside the EISA Best Buy Soundbar C935U with Ray Danz Dolby Atmos

For an expansive viewing environment, TCL also presented its TCL NxtWear Wearable Display Glasses with upgrades that enrich user experience. Easy to use and light, weighing just 75 g, the smart glasses give an incredible feeling of viewing a 140-inch screen 4 meters away.

Given its global success, TCL is confident that business momentum will continue to deliver ever more innovative premium TVs to its customers worldwide.