THE Philippine Travel Agencies Association (PTAA) will ramp up activities for its major events next year as tourism recovers and borders reopen.

Inspired by the overall success of the 29th Travel Tour Expo 2022 and the 7th International Trade Expo 2022, the association is pulling out all stops to ensure a better and bigger Travel Tour Expo for 2023.

For its planned events in 2023, the PTAA intends to double its forecast in terms of foot traffic and number of exhibitors from this year by booking the whole SMX Convention for the next four years starting next year.

"We are targeting to invite around 400 exhibitors in the venue and put up 1000 booths next year, which is double what we did in 2022," PTAA President Michelle Taylan said. "In 2022, we had around 30,000 to 45,000 in foot traffic in just one floor. Next year, we plan on 80,000 to 100,000."

Taylan also added they are focused on ramping up their activities as tourism and travel are gradually recovering in the country.

Get the latest news
delivered to your inbox
Sign up for The Manila Times’ daily newsletters
By signing up with an email address, I acknowledge that I have read and agree to the Terms of Service and Privacy Policy.

"At first, we projected that around 1 million tourists in total will arrive in the Philippines at the end of this year. But recent numbers showed that we already reached that mark in the third quarter. I can confidently say that we are getting back to the way we used to do," she pointed out.

She said that the PTAA right now is focused on promoting the provinces, especially Mindanao where some tourism destinations are yet to be discovered.

"The top Philippine destinations mentioned are always Boracay, Palawan, Siargao, Cebu and the like. We want the other lesser known destinations to shine as well so hopefully, we can promote them too," Taylan explained.

With a theme of "A Better and Stronger Future of Travel is Here," the PTAA's goals and direction aim to take its many tourism-related programs in promoting travel or tourism in the country to another level.

This is more evident when it comes to PTAA's flagship project, the Travel Tour Expo 2023, as the organizers are determined to establish the expo as the largest and premiere tourist event in the country.

"For our part, we want to contribute and be part of the full recovery effort of the travel industry. With that in mind, we plan to use our Travel Tour Expo as the main vehicle in promoting tourism in the country," said Taylan.